Ways of making money using podcast

In order to allow your brand or business site to rise in the digital platform, SEO is a must. But what is SEO? Why do you need it?
Well, SEO stands for “Search Engine Optimization”. It mainly is used to prep your site to be ranked top in the search result pages for your targeted keywords. This is very important if you want people to find your brand for your services among all others who also provide the same services and have websites as well.
In recent years there are lots of businesses that have opened up that provide the same service and almost all of them have a website. So the competition is very high in the digital platform. Only by optimizing your site for the search engine as well as have patience can you rise to the top. If you are too impatient and try backdoor methods it might cost you. As the saying goes “Haste makes waste”.
There are two types of seo on-page and Off-page. On-page is mainly prepping the site for visitors to visit and bots to view your site and analyze it for ranking.
On the other hand, off-page seo is referred to the external means to promote your site to the search engine. Now let’s talk about some of those means:
# Quality link building
When talking about off-page seo link building is a term you come across regularly. It’s actually what the name suggests have another website to have links that direct traffic to your website. This not only helps you to increase traffic on your site but also gets search engines to notice you. It’s like getting a recommendation from someone else for a job, the higher level the person recommending is the higher post you can get. Similarly the higher the authority level of the sites that are linked to yours the better the ranking you get.
# Make use of social media
Marketing through social media will also help to increase your site ranking. Social media have a very high authority which can’t be ignored by the search engine besides because of its popularity there are also many marketing tools available that have been implemented so that businesses can use this platform to promote their brand more effectively.
# Blog and article posting
In today’s digital world most people read the news online rather than in newspapers. And because of this, there are many blog sites are seen on the internet. And in various cases, it has been seen that they are prompt and updated when something major happens, and also because there is no fixed script various people write about the same topic differently according to their point of view. Search engines also value them so various businesses have also shown interest in them by having them mentioning their brands or products or having them mentioning a topic and linking it to their business blog page is a great way to make the search engine and visitors take note of your site. Nowadays almost all sites have a blog section to attract more traffic through them.
# Advertising through ads and influencers
Besides, there are easier ways to spread your business, and that through ads and influencers. You can spend some cash and use ad services like google ads to advertise your business in the search engine. You can also ask famous streamers or podcasters to mention your brand in their streams and podcasts for their fans to know about it.
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